How to Market Yourself When Interviewing

Marketing Yourself When Interviewing

Whether it be in a social situation or when interviewing with someone whom we don’t know, we are consistently marketing ourselves. Human beings are always attempting to come across in a positive manner to others.

 

Though, when it comes to marketing oneself during an interview (regardless of industry) many job seekers fall flat and this failure to impress becomes quite costly and mentally tiresome.

 

A Remedy Does Exist

If, as a job seeker you feel that you are possibly not coming across the way you want, here are some tips to get back on track and get the job that you want:

 

1. Trail and Error – if you feel that something is not working, don’t get down on yourself. Instead, simply change what you’re doing.

 

2. Be Yourself – you can only pretend to be someone else for so long and get away with it. Be comfortable in your own skin or else the interviewer or headhunter won’t be comfortable pulling the trigger on you.

 

Ken Sundheim is the CEO of KAS Placement. KAS is a sales recruiting, media and marketing staffing agency recruiting all levels of job seekers. Read the rest How to Marketing Yourself During an Interview

 

 

 

 

 

 

Pictured above: CEO of KAS Placement, Ken Sundheim at the Rangers Capitals playoff game – Madison Sq. Garden.

Getting Your Dream Job After College Graduation

Every graduating student wants a job that is challenging, has a future and one they could be proud of. However, not every recent college graduate goes about finding their dream job in a matter that is conducive to finding a position that can jump start their career.

 

While many variables exist when discussing how to get one’s dream job after graduation, here are 3 tips that will help any recent college graduate seal the deal.

 

1. Dress – for women, I believe that interviewing dress is a little more versatile and that women should dress according to company culture. However, for men, it is imperative that they wear a suit and tie as anything less may be thought of as disrespectful to an interviewer who has been with the company for 20 years and who is giving their time to meet with a new graduate who seems like they don’t care enough to wear a suit (if you get what I mean). Continued: Getting Your Dream Job After College Graduation

 

 

14 Worst Career Mistakes Part 1

1. Thinking It’s About Who You Know – When I attended University of Miami for a few years, there were a lot of students whose parents were accountants, financial planners, attorneys, etc. and I became very jealous of the Range Rovers and the cushy jobs waiting for these classmates after graduation.

 

I was jealous until it eventually hit me that these kids would have to work for your parents. Success isn’t about who you know. It’s about what you bring to the table for these individuals. That I can promise. Have the ability to make somebody money and you could have 2 green heads and they would not care in the least.

 

2. Not Learning to Write a Resume – Writing a resume is simply figuring out how to sell yourself to your target market. If you can’t do that, you have to take some time to learn about who you are, what your interests are and whether you are cut out for corporate.

 

Simply stated, a resume is a piece of paper that describes your skills in a well-written manner; hopefully, utilizing bullet points, but do your research on the web.

 

3. Bouncing From Job to Job – Training employees is one of the most tedious, large drain of financial resources in just about any firm. If the company is going to train you, they want you to stay.

 

Now, even though you are preaching that this is the time; you want this career, unfortunately the only thing the interviewer has to go by is your past behavior. 2 years at a job is average, 3 is good and 4 will get you a very good job following your tenure.

 

4. Not Becoming an Expert At What You Do – If you are going to do a job, don’t be average. Nobody pays for average, plus average work leads to a mediocre life. Now, this is only true if you love what you do, however if nobody wants to hire you, you’re not going to get a job that you love.

 

 

Make no mistake, there is a big difference between selling and working at a large, well-known company as opposed to a smaller organization. Though, each has it’s benefits and downfalls including, but not limited to:

 

Benefits of Selling for a Smaller Company

 

– Direct access to senior management, thus able to learn more

 

– More duties, thus being able to get a good grasp of the business

 

– Smaller, more cohesive teams which usually translates into an effective learning environment.

 

Downfalls of Working as a Salesman for a Small Company

 

– No marketing budget.

 

– Product may not be as good. Not as much support either.

 

– Hard to compete on pricing and difficult to convince the potential customer that you can deliver what you say you can.

 
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Job Search Articles:

 

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3 Rules for Using a Headhunter for the 1st Time

1. You don’t have to take the call at work. There is a big misconception among younger job seekers that if they can’t take a headhunter’s call regardless of time, location or even convenience, they have lost the chance.

 

In all actuality, it could not be further from the truth. If that recruiting professional thinks that you are good for the job, they will call you rain, sleet, shine or even in a hurricane. If you’re not comfortable, don’t take the call at work. Nothing good can come of a bad interview.

 

2. The headhunter does not have to be pleasant to work with. Here is another misconception because the recruiter is the one helping you find a job even if they are paid by the employer. You wouldn’t trust a distant, cold stranger trying to give you free anything would you?

 

A recruiter‘s demeanor towards you says a lot as to how positive their intentions are for you and whether they have a vested interested in placing you at a job you will thrive in or simply placing you in a job.

 

Now, you don’t have to be best friends, but if you despise that recruiter, I would suggest to stay away.

 

3. The headhunter has to have some knowledge of the job and the industry. If you get on the phone with a recruiter who is simply reading off of a job description this means a few things:

 

1) They probably don’t deal with the hiring director directly which puts you, the job seeker at a grave disadvantage.

 

2) They haven’t taken the time to research the position which, directly or indirectly says they really don’t care about the job.

 

3) They are simply not that good at what they do.

 

In the End:

 

In the end, don’t trust your job to anyone whether it be a headhunter or a friend’s advice, but if you are going to go with the former, make sure that staffing professional is legit.

 

 

 

Similar Job Search and Interview Articles:

 

What Makes the Best Young Leaders In Business

 

How and When to Ask for a Promotion

 

Also check out KASRecruitment.com for additional interviewing

 

 

 

Ken Sundheim at the NY Rangers Playoff Game May 2012.
articles.
 

Executive Level Questions To Ask On a 2nd Interview

Below, you will find 5 questions that any senior job seeker should ask during their second interview with any company.

 
1. How Is the Competition Doing In X Area? As a potential employee, you need to get a feel for how competitive your potential employer is in the market and the reasons behind this ranking.

 

The stronger the foothold the competition has, I can tell you as a sales management headhunter the harder it is going to be to land deals. It’s that simple. Well, from a headhunter‘s perspective it can get more complex. If your employer doesn’t care about that facet of the business and won’t invest to make you competitive, your sales skills and efforts will be for naught.

 

2. What Is Your Hiring Plan For the Coming Years? (i.e. Predicting Aggressive Growth) Aggressive growth doesn’t always translate to a positive. As a matter of fact, it can mean that you can suddenly get lost in the crowd even though you were an original standout as one of the first employees. Continued Executive Level Questions To Ask On a 2nd Interview

 

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How To Get a Dream Internship

 

Months ago, a very unfortunate thing happened to a potential NYU intern who wrote a somewhat cooky, but not too out of the normal cover letter to a lower level banker at a major bank. Insecure about himself, the recipient of the applicant decided to send it to other banks laughing at this kid. First off, anyone hiring interns anywhere is not a hotshot, but there are some takeaways from this situation that you, the job seeker can exploit.

 

 

While not all of these are pertinent to all situations, here are a few tips on how not to stand out too much, but how stand out just enough as a job seeker:

 

1. Initial Email – no more than 6 sentences, no less than 3 sentences. Quickly state how you are and what the email is about a.k.a. you applying for what job you saw ____ and you are thanking them for their consideration. Continued How Do I Get My Dream Internship

 

Why Haven’t I Heard Back From the Recruiting Firm?
 
How to Not Interview With a Headhunting Company

FAQ About Headhunters

– Do Recruiting Firms Charge Job Applicants?

 

The majority of reputable recruiting firms do not charge the job applicants they work with. Rather, headhunting agencies are paid by the hiring company and are compensated by their client through either a retained or contingency staffing contract.

 

– Do Clients Come to Recruiting Firms or Can Recruiters Just Get Me a Job?

 

In a very good economy with tons of clients and companies hiring, it’s always good to know a recruiter. Though, when the economic situation is bleak, there is not much a headhunter can do. Instead, the staffing professional has to wait for a job to open as he or she does not want to step on the toes of their clients by offering candidates when their contact’s job may be in jeopardy.

 

There are exceptions to this rule, however many employees are afraid to interview other job applicants at the fear of them getting in trouble.

 

– Do Recruiters Work With Entry Level Job Applicants?

 

Some recruiting firms do work with recent college graduates while other staffing agencies stay to what is most commonly referred to as executive search which means the recruitment of senior to executive level personnel.

 

In a down economy, there are plenty of recent college graduates available to hire, therefore many firms can’t justify paying a headhunter’s fees to recruit what is easy to find.

 

However, temp staffing agencies do work with all levels of job seekers as long as they can perform the necessary administrative duties required by that firm’s clientele.

 

 

How Not To Work With a Headhunter

 

How To Best Work With a Headhunter

 

The Weirdest Ways to Get the Attention of a Headhunter

How to Tailor Your Resume During Your Job Search

A lot of times, job seekers try to make their resumes stand out. Working at a recruiting firm, we receive a lot of resumes via email and have seen a lot of subject lines that are just outrageous. This is not the way to have your resume stand out. Instead of having an eye-catching subject line, why not have an eye-catching resume that makes employers want to hire you for your skills, rather than hiring you for your “witty” introduction.

 

Another mistake job seekers tend to make is that they blindly send their resumes to positions for which they may be qualified. While these candidates may be perfectly qualified for the job, they do not take the time to fine-tune their resume so that it is a good match for the company.

 

For one thing, job seekers should be well informed about the company that has posted the job. It is important to get a feel for the company, whether it is ultra corporate, or more relaxed. Doing this can help a job seeker write an appropriate email along with their resume.

 

Now for the resume. To tailor your resume, you must carefully read the job description, not just for the skills and requirements, but also for the jargon. Many times, job seekers underestimate the importance of using the same language as the job description in their resume. However, the person doing the hiring will notice the similarity between your resume and their job description.

 

Although it seems easy and fast to blast out your resume to every job in which you meet the qualifications, it is these little personalizations are worth the time. These small changes are easy enough for a job seeker to do and will help your resume stand out in a good way.

 

Article by Christina Giampietro. Christina is an internal marketing / research team member at KAS Placement recruitment and staffing.

 
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