Penguin, Panda, & SEO: When, How and Where Part 1

The Information Age, as it has come to be known, has produced radical shifts in the cultural, social, and commercial landscape of the world’s economy over the past two decades. The internet and social media have introduced many new dimensions to the commercial landscape in particular, including digital marketing staples such as SEO and SEM. Many businesses, large and small, have recognized the value of such concepts and taken appropriate measures to implement them into their overall strategy. SEO is a notably difficult concept to master, as the rules and strategies surrounding SEO have changed many times over the course of the last fifteen years. If one hopes to gain a more masterful understanding of Search Engine Optimization, they must understand where SEO has come from, where it is now, and in what direction it is headed.

SEO’s Beginnings: Where have we come from?

It was approximately fifteen years ago that the team ‘SEO’ was coined and businesses started to recognize the value of Search Engine Optimization. The emergence of Google, Yahoo!, and Ask.com dramatically increased the value of SERP rankings and inspired business owners to pursue the formula for search engine success. Research showed that the earliest algorithms used by top search engines had simple criteria: what’s known as meta data, which provided a rough blueprint of a website’s content, as well as the density of keywords used in regards to the search criteria. This method was easily manipulated, and did not provide contextual information to users.

The next step was an algorithm created by Google called ‘Pagerank’, which took criteria such as meta tags and keywords and ranked websites based on the likelihood that a person who is browsing at random will reach their website. Though a step in the right direction, there were problems with this method as well. Website owners would skew the SERP rankings through the use of link spamming. This created all sorts of problems for search engines, and they recognized that if they were take control of the situation they would need to dramatically increase the complexity of their algorithms.

As early as 2004, it was verified that the top search engines used more then 200 factors in their algorithms. Furthermore, they refused to share these criteria with the public, to decrease the chances that website owners could manipulate their rankings even more. Things took another turn for the worst for these would-be-webmasters a year later, when Google introduced personalized search results that were based on a users previous searches. This made the manipulation of SERP rankings even more difficult, as the rankings would differ from person to person based on previous searches.

Miles Thomas is a marketing intern for KAS Placement sales recruiters a sales and marketing recruiting firm specializing in recruiting executive to mid level employees throughout the United States

Being Recruited for a Marketing Job

Many job seekers either in sales, advertising, marketing or many other facets of business want to get into marketing (or find a different job in marketing if applicable), but are unable to due to the competitiveness of finding a job in marketing…that is, unless you do the following to successfully be recruited into a competitive, interesting marketing job:

 

1. Learn the numbers side of marketing – marketing is a numbers game. Whoever converts the most sought after leads in a manner that leads to the most resulting money not only wins, but they kill it.

 

Things such as being able to read, interpret and execute on analytics (I use this describing statistics of client behaviors) are the biggest barrier between those who are called by a marketing recruiting firm such as mine and those who are constantly frustrated due to lack of response from their resume being sent out.

 

2. If you learn how human beings…- If you can learn how human beings think and act, then you are of a big asset to any hiring organization. 99.99% of human beings think similarly and are attracted by the same things.

 

We are imperfect animals and the best marketers know just what and how we are all imperfect.

 

3. Study the best – If you want to be recruited for a marketing job, then you are going to have to learn how the best do marketing and how you can use some of their macro tactics to help your prospective employer.

 

In Closing

 

Being recruited for any marketing position is tough, but nothing is impossible if you put the required work into it.

 

KAS Placement is a marketing recruitment firm staffing marketing professionals throughout the United States including San Jose headhunters and Detroit marketing recruiters and doing executive search for sales and media personnel as well.

 

The staffing agency was started in 2005.

 

 

 

 

Executive Level Questions To Ask On a 2nd Interview

Below, you will find 5 questions that any senior job seeker should ask during their second interview with any company.

 
1. How Is the Competition Doing In X Area? As a potential employee, you need to get a feel for how competitive your potential employer is in the market and the reasons behind this ranking.

 

The stronger the foothold the competition has, I can tell you as a sales management headhunter the harder it is going to be to land deals. It’s that simple. Well, from a headhunter‘s perspective it can get more complex. If your employer doesn’t care about that facet of the business and won’t invest to make you competitive, your sales skills and efforts will be for naught.

 

2. What Is Your Hiring Plan For the Coming Years? (i.e. Predicting Aggressive Growth) Aggressive growth doesn’t always translate to a positive. As a matter of fact, it can mean that you can suddenly get lost in the crowd even though you were an original standout as one of the first employees. Continued Executive Level Questions To Ask On a 2nd Interview

 

What Business Should an Entrepreneur Open

Marketing Definitions for the Beginner Part 1

 Page Ranking Factors by Christina Giampietro

 

What is page ranking? Page ranking is a search engine’s way of deciding whether or not a website is important. There are multiple factors involved in how a website is ranked. Here are some of the main factors involved in page rankings:

 

1. Keywords – One of the factors page ranking is based on is the frequency of keywords on the website. Pages with the keywords in the html are often assumed to be more relevant to the topic being searched. These keywords should correspond to the content of the website in order to drive the most relevant traffic.

 

2. Interlinking – An interlink is a link that goes from one page on your domain to another page on your domain. Interlinking helps to build relevancy of a page to a keyword or key phrase. Correctly interlinking your website ensures that it is found by search engines.

 

3. Content – Content should be unique to your website and well-written. To have great content, you must do the correct research and become an expert on the content. With good content, you are more likely to have other websites linking to your articles.

 

4. Backlinks – A backlink, also known as an inbound link, is a link from another website to your website. Having a website with similar content link to yours gives your website more authority and credibility.

 

While there are an abundance of variables that determines how a website is ranked in the search engines, the above variables should provide the beginner with some guidance as to the factors that will determine the health and visibility of their website.

 
 

Christina Giampietro is a marketing intern for KAS Placement marketing headhunters and media recruitment.

 
 

3 Reasons Why Marketing Employees Get Fired From Their Job

3 Reasons Why Marketing Employees Get Fired From Their Job

 

For a few years, I must admit that I was highly confused as to why my firm had 300 job seekers looking for marketing jobs per day and only one employer looking to hire one. In sales and media, the ratio is 500% more than any form of marketing whether it be social media,digital media or other.

 

I would wonder what I was doing wrong. As time went on and I learned more about marketing, it became evident that these single marketing leads all had a very similar problem that they were intelligent enough to fix.

 

They hired, then fired several marketing employees and realized they needed help. Here were the top three reasons why these marketing employees got fired from their job.

 

1. Too much on their resume, thus raising unrealistic expectations. Marketing job seekers have to really dig in deep and be honest with themselves as to what they know and what they don’t.

 

A lot of times, the marketing job seeker, nervous that they won’t get a job in the field embellish their resume.

 

Going on what I know, I would predict about 70% of marketing job seekers do this and don’t realize the pending ramifications which is losing their job. Why Marketing Employees Get Fired From Their Jobs Continued

 

KAS Placement is a sales, marketing and media executive search firm.